Sarah Krukar
Hi there! I’m a full stack design consultant with over 10 years of experience creating visually stunning and highly functional products. I transform ideas into compelling designs using branding, information architecture, design systems, prototypes, front-end development.
Sarah Krukar
Hi there! I’m a full stack design consultant with over 10 years of experience creating visually stunning and highly functional products. I transform ideas into compelling designs using branding, information architecture, design systems, prototypes, front-end development.
TECHNICAL SKILLS
Shaping Exceptional User Journeys
I optimize user experiences through analytics and creating user flows. Having used Figma since its inception, I am confident in my ability to build comprehensive design systems to ensure consistency and efficiency. Using research and collaboration with teams, I identify problems and develop solutions, testing and adapting them to continue improvement.
∴
Quad
Graphics
Unified design system for
all applications.
∴
Charcot-Marie-Tooth
Association
Simplified navigation and
improved accessibility.
∴
Jockey
International
Enhanced shopping
experience to boost sales.
Charcot-Marie-Tooth Association
I was tasked with redesigning the Charcot-Marie-Tooth Association’s website to enhance its digital presence and user experience. I began by studying site analytics and creating user flows to simplify the existing navigation. Based on these insights, I developed a design system in Figma, incorporating the current branding while suggesting improvements for accessibility and consistency. I wireframed the homepage and key pages outlined in the user flows, then built the proposed navigation in Figma. Using the design system, I created interactive prototypes based on the wireframes. I then handed off fully developed prototypes for the new navigation and key pages, ensuring a smooth implementation process for the team.
Due to a change in organization structure, my architecture and design is not reflected on their current live site.
Quad
At Quad, I was tasked with addressing the visual inconsistencies across the company’s internal and external applications. I researched industry best practices and assessed a wide range of Quad applications at various stages of development to identify key areas of inconsistency. In parallel with designing Quad’s newest application, which consolidates their top-performing external applications, I collaborated with multiple product teams to define challenges and create solutions. I developed a user-friendly design system that standardized key elements like navigation, page layouts, and high-level design principles. Working closely with developers, we created an easy-to-implement global design system that provided a foundation for consistency and alignment across both new and existing applications, with plans for the package to evolve over time.
Jockey
For Jockey’s 2018 holiday gift guide, I was tasked with refining the design to create a more user-friendly and high-performing experience, building on the success of the 2017 holiday guide I created. Throughout the year, I A/B tested various layouts and features for seasonal guides to identify the most effective design for boosting user engagement and sales. The final design prioritized ease of shopping, featuring a simple layout and tabs to filter options, which proved highly successful. This functionality performed so well that it continues to be used on Jockey’s site today, long after my time there.
Technical SKILLS
Shaping Exceptional User Journeys
I optimize user experiences through analytics and creating user flows. Having used Figma since its inception, I am confident in my ability to build comprehensive design systems to ensure consistency and efficiency. Using research and collaboration with teams, I identify problems and develop solutions, testing and adapting them to continue improvement.
Charcot-Marie-Tooth Association
I was tasked with redesigning the Charcot-Marie-Tooth Association’s website to enhance its digital presence and user experience. I began by studying site analytics and creating user flows to simplify the existing navigation. Based on these insights, I developed a design system in Figma, incorporating the current branding while suggesting improvements for accessibility and consistency. I wireframed the homepage and key pages outlined in the user flows, then built the proposed navigation in Figma. Using the design system, I created interactive prototypes based on the wireframes. I then handed off fully developed prototypes for the new navigation and key pages, ensuring a smooth implementation process for the team.
Quad Graphics
At Quad, I was tasked with addressing the visual inconsistencies across the company’s internal and external applications. I researched industry best practices and assessed a wide range of Quad applications at various stages of development to identify key areas of inconsistency. In parallel with designing Quad’s newest application, which consolidates their top-performing external applications, I collaborated with multiple product teams to define challenges and create solutions. I developed a user-friendly design system that standardized key elements like navigation, page layouts, and high-level design principles. Working closely with developers, we created an easy-to-implement global design system that provided a foundation for consistency and alignment across both new and existing applications, with plans for the package to evolve over time.
Jockey International
For Jockey’s 2018 holiday gift guide, I was tasked with refining the design to create a more user-friendly and high-performing experience, building on the success of the 2017 holiday guide I created. Throughout the year, I A/B tested various layouts and features for seasonal guides to identify the most effective design for boosting user engagement and sales. The final design prioritized ease of shopping, featuring a simple layout and tabs to filter options, which proved highly successful. This functionality performed so well that it continues to be used on Jockey’s site today, long after my time there.
Creative SKILLS
Growing Brands with Creative & Digital Solutions
Complimenting my technical expertise, I recharge using my creative skills. Professionally I have ample experience in branding and layout design, personally I enjoy lettering and illustration. I am proficient in producing unique marketing collateral, including logos, brand assets, digital assets, and offline materials. I design to meet any business’s needs, ensuring an impactful brand identity.
Creative SKILLS
Growing Brands with Creative & Digital Solutions
Complimenting my technical expertise, I recharge using my creative skills. Professionally I have ample experience in branding and layout design, personally I enjoy lettering and illustration. I am proficient in producing unique marketing collateral, including logos, brand assets, digital assets, and offline materials. I design to meet any business’s needs, ensuring an impactful brand identity.
